Cards, eCheck, and crypto — with an expert in your corner.
Send me your last statement. In 24 hours I'll send back a line-by-line breakdown of what you're paying, what's fair, and where the leaks are. Recent client: 3.18% effective rate → 1.83%. $13,770 saved in year one.
Three real merchants, three different verticals, three saved-fees stories. From a coffee shop that finally accepted cards to a lighting store saving $5,000 a month.
"We were cash-only for years because we didn't want to lose money to processing fees. Jeff showed us dual pricing — now we take cards without paying any processing fees. Our sales went up 5x once tourists could pay how they wanted."
"Not only have we seen significant savings, but we were able to connect to our QuickBooks so we still invoice the same way — without paying those high QuickBooks payment processing prices."
Without confusing their customers. Without risking compliance problems. Without getting trapped in the wrong processor setup.
Pricing customers don't have to think about. Whether you stay on traditional pricing or move to dual pricing / cash discount, your storefront stays clean.
Card-brand rules, surcharge regulations, state laws — we pick the right structure for your situation and document it. No surprise letters from Visa.
Read the fine print before you sign. No long-term lock-ins, no predatory cancellation fees, no quietly inheriting someone else's bad contract.
Send your most recent processor statement — PDF, screenshot, whatever you've got. Takes 60 seconds. No login, no account, no marketing list.
In 24 hours, I'll email you a line-by-line breakdown of what you're paying, what's fair, and where the leaks are. Real numbers, plain English. If there's no room to save, you'll know that too.
If the analysis raises questions or you want to compare moving vs. staying, book a 15-minute call. No pitch — just answers.
If you want to pay the credit card fees yourself, we recommend interchange-plus.
If you want to do what gas stations do — offer two prices to your customer, we recommend dual pricing / cash discount (different from surcharging — done correctly, the customer just sees a lower cash price next to the listed card price).
The other two structures — tiered and flat-rate — are usually wrong for established businesses. Here's how to tell which one fits.
See pricing structures explained →Bundles transactions into "qualified," "mid-qualified," and "non-qualified" buckets. Convenient on paper. Bleeds money in practice.
One number for every transaction (think Stripe, Square). Easy to understand. Easy to overpay above $15k/mo.
Wholesale cost plus a fixed markup. You pay the fees. Most transparent option if you don't want customer-facing pricing changes.
Cash price and card price shown side by side. Customer paying by card covers most of the fees. Different from surcharging — and compliance-clean when done right.
Twenty-plus years means seeing every kind of merchant deal go right and go wrong. Standard verticals, high-risk verticals, brick-and-mortar, e-commerce, multi-location — the patterns repeat, and so do the mistakes.
24-hour personalized cost analysis. Real numbers, line by line. If there's no room to save, you'll know.
Upload your statement →No pitch. Just questions about your current processor and a quick read on whether there's room to save.
Book the call →